Author Archives: jeff loquist

5 Things You’re Doing Wrong with Social Media (And Life)

By jeff loquist | Published: May 11, 2013

There are a LOT of blogs out there telling you what you need to be doing on social media to “build your presence” or “build your fan-base”, There are even way too many out there telling you what you you’re doing wrong, and how you should better interact with people to not offend them or whatever… And [...]

Posted in Facebook, Google, social media, Twitter | Tagged , , , | Leave a comment

The Physics of Online Marketing

By jeff loquist | Published: May 4, 2013

If you’re a geek like me there is a good chance your interest falls outside of the world of online marketing and into other areas, such as science. For me, the area I find most intriguing is physics. I devour books on the subject probably more-so than anything to do with SEO, PPC and other [...]

Posted in adWords, Analytics, marketing, PPC, Random Internet, SEO | Tagged , , , , , , | Leave a comment

The Impermanence of Search (& Our Attachment to It)

By jeff loquist | Published: March 6, 2013

On February  6, 2013 Google announced their plans to unroll Enhanced Campaigns inside of the AdWords platform. This was by no means the first time the search giant has announced major…erm…upgrades to one of their products, but it is – by far – the biggest changes to their paid platform. And of course there was [...]

Posted in adWords, Google, marketing, PPC, SEO | Tagged , , , , , , , | 1 Comment

Google Enhanced Campaigns | Don’t Believe the Hype

By jeff loquist | Published: February 7, 2013

If you are in the online marketing community and haven’t heard of Google’s new Enhanced Campaigns that will be rolled out in Beta shortly to a few “lucky” marketers and then to everyone around the June timeframe you have likely been in a coma or are living under a rock (if you actually just woke [...]

Posted in adWords, Google, PPC | Tagged , , , , | Leave a comment

Baa Baa White (Hat) Sheep: Online Marketing & the Follower Mentality

By jeff loquist | Published: February 5, 2013

There is a huge problem in the online marketing community – especially under the umbrella of what is known as Search Engine Optimization. Like most industries, we have a few “industry leaders” who are well known for their forward thinking and innovative ideas. And, like in most other industries, these men and women have developed [...]

Posted in Random Internet, SEO, social media | Tagged , , , | Leave a comment

6 Marketing Buzzwords I Hate

By jeff loquist | Published: January 27, 2013

I have done a lot of jobs in my life, and while I have of almost always liked what I did, some of the people in the industry have annoyed me…A LOT. Whether I was in the Marine Corps, truck driving, or bouncing in strip clubs there were always people working in that industry who [...]

Posted in marketing, Random Internet, SEO, social media | Tagged , , , , , , | Leave a comment

The 8 Fold Marketing Path Part 2: Right View

By jeff loquist | Published: September 15, 2012

This is the second in a series of 9 blog posts on Zen Search Marketing discussing the use of the 8 Fold Path philosophy in search marketing efforts.This series of blogs is by no means endorsing any religious viewpoint. In Buddhism, Right View is considered the beginning and the end of the 8 fold path. [...]

Posted in Uncategorized | Leave a comment

SEOs Will Ruin Content Marketing (Just Like Everything Else…)

By jeff loquist | Published: August 26, 2012

Let’s say someone found out you liked puppies and gave you one. That would make you happy, right? Now let’s say they went out and told everyone else you liked puppies and they all decided in order to make you happy they would get you a puppy too. Now you have a million puppies. You [...]

Posted in Google, SEO, SEO for Bloggers, Uncategorized | Tagged , , , , | 3 Comments

The 8 Fold Marketing Path Part 1: The Zen of Search

By jeff loquist | Published: August 22, 2012

This is the first in a series of 9 blog posts on Zen Search Marketing discussing the use of the 8 Fold Path philosophy in search marketing efforts.This series of blogs is by no means endorsing any religious viewpoint. Have you been disillusioned by bad search marketing practices? Many of us are from time to [...]

Posted in Uncategorized | Leave a comment

Google Really Does Hate SEO (And This Shouldn’t Matter to You)

By jeff loquist | Published: August 18, 2012

When I was a kid I had a friend. His name doesn’t really matter to this story, so we will call him Gary. Gary was one of those kids that would always come over to the house to play with toys or on the Atari and would be very pleasant while he was at the [...]

Posted in Google, Karma, SEO, SEO for Bloggers | Tagged , , , , | 23 Comments