Category Archives: adWords

The Physics of Online Marketing

By jeff loquist | Published: May 4, 2013

If you’re a geek like me there is a good chance your interest falls outside of the world of online marketing and into other areas, such as science. For me, the area I find most intriguing is physics. I devour books on the subject probably more-so than anything to do with SEO, PPC and other [...]

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The Impermanence of Search (& Our Attachment to It)

By jeff loquist | Published: March 6, 2013

On February  6, 2013 Google announced their plans to unroll Enhanced Campaigns inside of the AdWords platform. This was by no means the first time the search giant has announced major…erm…upgrades to one of their products, but it is – by far – the biggest changes to their paid platform. And of course there was [...]

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Google Enhanced Campaigns | Don’t Believe the Hype

By jeff loquist | Published: February 7, 2013

If you are in the online marketing community and haven’t heard of Google’s new Enhanced Campaigns that will be rolled out in Beta shortly to a few “lucky” marketers and then to everyone around the June timeframe you have likely been in a coma or are living under a rock (if you actually just woke [...]

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Google adWords Set to Nix Demographic Bidding Option on March 21, 2012

By jeff loquist | Published: March 7, 2012

For one reason or another Google has decided to remove the demographic bidding option on March 21, 2012. This may not be big news for many people, being that the option was pretty elusive and most people didn’t even know about  it, but it does leave me wondering why? Instead of nixing the whole thing, [...]

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