Search Marketing Services
In the past, when a company wanted to market their products or services, there were a number of avenues through which they needed to build a presence.
From print media, such as magazines and newspaper to radio and television ads savvy marketers spread the word through a variety of means to get people to visit the storefront and convert the visitors into customers.
Online marketing is no different.
The art of search marketing is much more than getting your website to the top of the search results. The modern searcher is intelligent and can see a scam a mile away. You need to present yourself authentically and produce a website that provides an answer to whatever question your potential customers are asking.
Due to conflict of interest, Zen Search Marketing cannot work with most e-commerce businesses and retailers. While we appreciate your interest, we hope you understand our commitment to our clients and we wish you much success with your future endeavor.
At Zen Search Marketing we offer a variety of services to help with your online marketing efforts:
Content Development & Copywriting
The content on your website is the bedrock of your online business. For human visitors and search engines alike, quality unique content will help them understand what you are offering and how your product or service will help meet their needs. Online content is a broad area, including textual content, images, video and much more. We will help you develop a content strategy for your website and even help you create content that will help increase your online presence and entice visitors to react in the way you desire.
Learn more about our copywriting services.
Search Engine Optimization (SEO)
Search engine optimization is the art and the science of understanding how people are searching for whatever your website is promoting and then optimizing your website utilizing both on-page and off-page factors to help increase the amount of quality traffic coming to your website through what is known as the organic results. At Zen Search Marketing we stay up-to-date on search algorithmic changes and will work with website owners to develop an SEO strategy that will increase quality traffic for the long term.
Learn more about our SEO services.
Pay-Per-Click Advertising (PPC)
Unlike organic search, most search engines offer a pay service that puts your website front and center almost instantly. Known as Pay-Per-Click advertising, or PPC, this service allows website owners to create highly targeted ads and then bid on the positioning in real-time auctions. Because site owners are allowed to choose the keywords they rank for and write the ads themselves, PPC advertising can be a highly lucrative marketing tactic if done properly. At Zen Search Marketing we offer a high level of proven experience in PPC advertising and can bring that knowledge to your business to help it grow.
Learn more about our PPC services.